Business Source PremierThis link opens in a new windowAlternative login route: Use https://www.ebsco.com/ then click on Person Icon, then Find your organization. Type Heriot Watt and select campus. Click on choose databases and choose Business Source Premier.
A business research database providing full text for 2,300 journals. Also contains some market research reports, company and industry reports and SWOT analyses.
Subject Coverage:
Marketing
Management
Management Information Systems (MIS)
Production Operations Management (POM)
Accounting
Finance
Economics
Full text availability:
Some full text online. Use the "Check for Full Text" feature in the database.
Alternative login route: Use https://www.mintel.com/ then click "LOGIN" on the home page and then "Need federated login?"
A database of UK consumer market research reports and related material with detailed analysis. Provides access to global market data including market size and share via Mintel Market Sizes.
Subject coverage:
Major market influences
Market sizes and trends
Market segmentation
Key competitors and their marketing activities
Consumer buying and behaviour
Future forecasts
Access to UK and international newspapers and trade press, with foreign language news sources in over 26 languages including full text access to The Financial Times (with a 30 day embargo).
Registration required. Access to NLS digital resources requires a main residential address in Scotland. Some resources accessible from NLS reading rooms only.
Access from NLS reading rooms only via Mintel. Track consumer trends and behaviours and get insights in to changes in markets, brands and consumer cultures.
